Monthly Archives: May 2011

Points of focus for winery direct to consumer marketers …

Posted on May 31, 2011 by

The Guru It’s been almost one year since I’ve had the opportunity to talk with Christian Oggenfuss about the current key points of focus for wine business direct-to-consumer marketing. Our conversations usually consist of one or two questions followed by … Continue reading →

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The skinny on SMO …

Posted on May 23, 2011 by

Search or Social? If you want to get the skinny on Social Media Optimization, as it applies to winery digital marketing efforts, there is no better source than James Jory the CTO at Vintank. In addition to his role as the chief … Continue reading →

Posted in change agents, CPG, SEO, SMO, social networking, technology, wine marketing | Tagged , , , , , | 8 Comments

Lather, rinse & repeat …

Posted on May 15, 2011 by

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” … Jeff Bezos Reputation Management Tim McDonald is a cool cat. Spend a few hours with Tim discussing the … Continue reading →

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I’ve got a wine for that …

Posted on May 8, 2011 by

“… 78% of smartphone owners use their phones while they shop. “This is the future and everyone will adapt,” Schmidt said. “Because people are fundamentally better off with a better and smarter and more empowered, if you will, customer.” … … Continue reading →

Posted in Hello Vino, smartphone apps, social networking, technology, vlog, wine marketing | Tagged , , , , , | 3 Comments

Dreams …

Posted on May 2, 2011 by

“A dreamer is one who can only find his way by moonlight, and his punishment is that he sees the dawn before the rest of the world.” … Oscar Wilde I’m Shipping up to Boston Conventional wisdom is just that… … Continue reading →

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