Tag Archives: wine marketing

Effective wine business lifestyle event marketing

Posted on June 6, 2011 by

Joel Quigley is a marketing communications visionary who has shaped the contemporary wine business cultural lifestyle event landscape. His  ability to discover, analyze, adopt and then utilize emerging MarCom tools, ones that have now become a de rigueur part of … Continue reading →

Posted in brand reputation, lifestyle events, wine marketing | Tagged , , , , , , | 3 Comments

Points of focus for winery direct to consumer marketers …

Posted on May 31, 2011 by

The Guru It’s been almost one year since I’ve had the opportunity to talk with Christian Oggenfuss about the current key points of focus for wine business direct-to-consumer marketing. Our conversations usually consist of one or two questions followed by … Continue reading →

Posted in CRM, DTC, wine marketing | Tagged , , , , , | Leave a comment

Lather, rinse & repeat …

Posted on May 15, 2011 by

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” … Jeff Bezos Reputation Management Tim McDonald is a cool cat. Spend a few hours with Tim discussing the … Continue reading →

Posted in brand reputation, CPG, wine communications, wine marketing | Tagged , , , , , , | Leave a comment

I’ve got a wine for that …

Posted on May 8, 2011 by

“… 78% of smartphone owners use their phones while they shop. “This is the future and everyone will adapt,” Schmidt said. “Because people are fundamentally better off with a better and smarter and more empowered, if you will, customer.” … … Continue reading →

Posted in Hello Vino, smartphone apps, social networking, technology, vlog, wine marketing | Tagged , , , , , | 3 Comments