Monthly Archives: May 2011

Points of focus for winery direct to consumer marketers …

The Guru It’s been almost one year since I’ve had the opportunity to talk with Christian Oggenfuss about the current key points of focus for wine business direct-to-consumer marketing. Our conversations usually consist of one or two questions followed by … Continue reading

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The skinny on SMO …

Search or Social? If you want to get the skinny on Social Media Optimization, as it applies to winery digital marketing efforts, there is no better source than James Jory the CTO at Vintank. In addition to his role as the chief … Continue reading

Posted in change agents, CPG, SEO, SMO, social networking, technology, wine marketing | Tagged , , , , , | 8 Comments

Lather, rinse & repeat …

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” … Jeff Bezos Reputation Management Tim McDonald is a cool cat. Spend a few hours with Tim discussing the … Continue reading

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I’ve got a wine for that …

“… 78% of smartphone owners use their phones while they shop. “This is the future and everyone will adapt,” Schmidt said. “Because people are fundamentally better off with a better and smarter and more empowered, if you will, customer.” … … Continue reading

Posted in Hello Vino, smartphone apps, social networking, technology, vlog, wine marketing | Tagged , , , , , | 3 Comments

Dreams …

“A dreamer is one who can only find his way by moonlight, and his punishment is that he sees the dawn before the rest of the world.” … Oscar Wilde I’m Shipping up to Boston Conventional wisdom is just that… … Continue reading

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