Monthly Archives: June 2011

What’s the value of my brand?

This past week I had a lunch meeting at the Rutherford Grill with Joe Orlando,  a Senior Valuation Expert with the Frank, Rimerman + Co. LLP Wine Business Service Group. Our conversation centered on the recent acquisition of the Inglenook brand trademark by Francis Ford Coppola. Coincidentally the … Continue reading

Posted in intangible value, Real Value, tangible value, wine brand value | Tagged , , , , , , | 5 Comments

Effective wine business lifestyle event marketing

Joel Quigley is a marketing communications visionary who has shaped the contemporary wine business cultural lifestyle event landscape. His  ability to discover, analyze, adopt and then utilize emerging MarCom tools, ones that have now become a de rigueur part of … Continue reading

Posted in brand reputation, lifestyle events, wine marketing | Tagged , , , , , , | 3 Comments