Monthly Archives: July 2011

Marketing strategies for iconic wines

There seems to be the common thread of achievement running through the post University of Texas career of BOND Estates Director Paul Roberts, MS. A career that has focused on being a standard setter in the wine business. Paul came into my field … Continue reading

Posted in consumer engagement, marketing vision, wine brand value, wine marketing | Tagged , , , , , , , | 1 Comment

A study in improved online consumer engagement

An Agent of Change Lisa Mattson, Communications Director at Jordan Vineyard & Winery, has taken a contrarian position to the online based chatter that the destination web is now at an end, by following the 1996 advice of Bill Gates that … Continue reading

Posted in brand reputation, consumer engagement, digital marketing, social networking, videography, videos, vlog, wine communications, wine marketing | Tagged , , , , , , , | 2 Comments