Author Archives: Agents Of Disruption

About Agents Of Disruption

I'm the founder & CMO at Think Wine Marketing, a one person shop that assists family winecos in developing revenue enhancing multi-platform brand marketing strategies & programs. I've written/blogged about marketing & marketers from a social journalism POV .... I'm also actively seeking new challenges and opportunities.

Marketing strategies for iconic wines

There seems to be the common thread of achievement running through the post University of Texas career of BOND Estates Director Paul Roberts, MS. A career that has focused on being a standard setter in the wine business. Paul came into my field … Continue reading

Posted in consumer engagement, marketing vision, wine brand value, wine marketing | Tagged , , , , , , , | 1 Comment

A study in improved online consumer engagement

An Agent of Change Lisa Mattson, Communications Director at Jordan Vineyard & Winery, has taken a contrarian position to the online based chatter that the destination web is now at an end, by following the 1996 advice of Bill Gates that … Continue reading

Posted in brand reputation, consumer engagement, digital marketing, social networking, videography, videos, vlog, wine communications, wine marketing | Tagged , , , , , , , | 2 Comments

What’s the value of my brand?

This past week I had a lunch meeting at the Rutherford Grill with Joe Orlando,  a Senior Valuation Expert with the Frank, Rimerman + Co. LLP Wine Business Service Group. Our conversation centered on the recent acquisition of the Inglenook brand trademark by Francis Ford Coppola. Coincidentally the … Continue reading

Posted in intangible value, Real Value, tangible value, wine brand value | Tagged , , , , , , | 5 Comments

Effective wine business lifestyle event marketing

Joel Quigley is a marketing communications visionary who has shaped the contemporary wine business cultural lifestyle event landscape. His  ability to discover, analyze, adopt and then utilize emerging MarCom tools, ones that have now become a de rigueur part of … Continue reading

Posted in brand reputation, lifestyle events, wine marketing | Tagged , , , , , , | 3 Comments

Points of focus for winery direct to consumer marketers …

The Guru It’s been almost one year since I’ve had the opportunity to talk with Christian Oggenfuss about the current key points of focus for wine business direct-to-consumer marketing. Our conversations usually consist of one or two questions followed by … Continue reading

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The skinny on SMO …

Search or Social? If you want to get the skinny on Social Media Optimization, as it applies to winery digital marketing efforts, there is no better source than James Jory the CTO at Vintank. In addition to his role as the chief … Continue reading

Posted in change agents, CPG, SEO, SMO, social networking, technology, wine marketing | Tagged , , , , , | 8 Comments

Lather, rinse & repeat …

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” … Jeff Bezos Reputation Management Tim McDonald is a cool cat. Spend a few hours with Tim discussing the … Continue reading

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