Category Archives: brand reputation

A study in improved online consumer engagement

An Agent of Change Lisa Mattson, Communications Director at Jordan Vineyard & Winery, has taken a contrarian position to the online based chatter that the destination web is now at an end, by following the 1996 advice of Bill Gates that … Continue reading

Posted in brand reputation, consumer engagement, digital marketing, social networking, videography, videos, vlog, wine communications, wine marketing | Tagged , , , , , , , | 2 Comments

Effective wine business lifestyle event marketing

Joel Quigley is a marketing communications visionary who has shaped the contemporary wine business cultural lifestyle event landscape. His  ability to discover, analyze, adopt and then utilize emerging MarCom tools, ones that have now become a de rigueur part of … Continue reading

Posted in brand reputation, lifestyle events, wine marketing | Tagged , , , , , , | 3 Comments

Lather, rinse & repeat …

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” … Jeff Bezos Reputation Management Tim McDonald is a cool cat. Spend a few hours with Tim discussing the … Continue reading

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