Category Archives: CPG

The skinny on SMO …

Search or Social? If you want to get the skinny on Social Media Optimization, as it applies to winery digital marketing efforts, there is no better source than James Jory the CTO at Vintank. In addition to his role as the chief … Continue reading

Posted in change agents, CPG, SEO, SMO, social networking, technology, wine marketing | Tagged , , , , , | 8 Comments

Lather, rinse & repeat …

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” … Jeff Bezos Reputation Management Tim McDonald is a cool cat. Spend a few hours with Tim discussing the … Continue reading

Posted in brand reputation, CPG, wine communications, wine marketing | Tagged , , , , , , | Leave a comment