Category Archives: social networking

A study in improved online consumer engagement

An Agent of Change Lisa Mattson, Communications Director at Jordan Vineyard & Winery, has taken a contrarian position to the online based chatter that the destination web is now at an end, by following the 1996 advice of Bill Gates that … Continue reading

Posted in brand reputation, consumer engagement, digital marketing, social networking, videography, videos, vlog, wine communications, wine marketing | Tagged , , , , , , , | 2 Comments

The skinny on SMO …

Search or Social? If you want to get the skinny on Social Media Optimization, as it applies to winery digital marketing efforts, there is no better source than James Jory the CTO at Vintank. In addition to his role as the chief … Continue reading

Posted in change agents, CPG, SEO, SMO, social networking, technology, wine marketing | Tagged , , , , , | 8 Comments

I’ve got a wine for that …

“… 78% of smartphone owners use their phones while they shop. “This is the future and everyone will adapt,” Schmidt said. “Because people are fundamentally better off with a better and smarter and more empowered, if you will, customer.” … … Continue reading

Posted in Hello Vino, smartphone apps, social networking, technology, vlog, wine marketing | Tagged , , , , , | 3 Comments

Dreams …

“A dreamer is one who can only find his way by moonlight, and his punishment is that he sees the dawn before the rest of the world.” … Oscar Wilde I’m Shipping up to Boston Conventional wisdom is just that… … Continue reading

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Change your karma …

“The only people for me are the mad ones, the ones who are mad to live, mad to talk, mad to be saved, desirous of everything at the same time, the ones who never yawn or say a commonplace thing, … Continue reading

Posted in social networking, technology, wine marketing, WinePad | Tagged , , , , , , | 1 Comment

The new agents of disruption

“You say you want a revolution Well, you know We all want to change the world You tell me that it’s evolution Well, you know We all want to change the world But when you talk about destruction Don’t you … Continue reading

Posted in change, revolution, social networking, videos, vlog, wine marketing | Tagged , , , , , , , , | 2 Comments