Category Archives: vlog

A study in improved online consumer engagement

An Agent of Change Lisa Mattson, Communications Director at Jordan Vineyard & Winery, has taken a contrarian position to the online based chatter that the destination web is now at an end, by following the 1996 advice of Bill Gates that … Continue reading

Posted in brand reputation, consumer engagement, digital marketing, social networking, videography, videos, vlog, wine communications, wine marketing | Tagged , , , , , , , | 2 Comments

I’ve got a wine for that …

“… 78% of smartphone owners use their phones while they shop. “This is the future and everyone will adapt,” Schmidt said. “Because people are fundamentally better off with a better and smarter and more empowered, if you will, customer.” … … Continue reading

Posted in Hello Vino, smartphone apps, social networking, technology, vlog, wine marketing | Tagged , , , , , | 3 Comments

The Screening Room …

“Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.” … Marshall McLuhan Market Movers Visual media has long demonstrated the power to drive and/or change markets. … Continue reading

Posted in documentary, filmmaker, movies, videos, vlog, wine marketing | Tagged , , , , , , , , | Leave a comment

The new agents of disruption

“You say you want a revolution Well, you know We all want to change the world You tell me that it’s evolution Well, you know We all want to change the world But when you talk about destruction Don’t you … Continue reading

Posted in change, revolution, social networking, videos, vlog, wine marketing | Tagged , , , , , , , , | 2 Comments