Category Archives: wine brand value

Marketing strategies for iconic wines

There seems to be the common thread of achievement running through the post University of Texas career of BOND Estates Director Paul Roberts, MS. A career that has focused on being a standard setter in the wine business. Paul came into my field … Continue reading

Posted in consumer engagement, marketing vision, wine brand value, wine marketing | Tagged , , , , , , , | 1 Comment

What’s the value of my brand?

This past week I had a lunch meeting at the Rutherford Grill with Joe Orlando,  a Senior Valuation Expert with the Frank, Rimerman + Co. LLP Wine Business Service Group. Our conversation centered on the recent acquisition of the Inglenook brand trademark by Francis Ford Coppola. Coincidentally the … Continue reading

Posted in intangible value, Real Value, tangible value, wine brand value | Tagged , , , , , , | 5 Comments