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Nice work on the Value of a Brand. I teach wine marketing and sales at Napa College ( for the past 17 years or so) and often find that wineries are very unclear on this concept. Do you mind if I share you post with my students next semester? (attribution and contact to you, of course!) It always helps when they hear this stuff from someone other than me!
Paul, of course … permission granted. Thanks for the kind words and for finding value in the post. Also, knowing how busy you’ve been at Balzac, I just want to say thanks for preparing the next generation of wine marketers.
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