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Blog: Agents of Disruption Topics:Wine, Marketing, People
Tag Archives: marcom
A study in improved online consumer engagement
An Agent of Change Lisa Mattson, Communications Director at Jordan Vineyard & Winery, has taken a contrarian position to the online based chatter that the destination web is now at an end, by following the 1996 advice of Bill Gates that … Continue reading
Posted in brand reputation, consumer engagement, digital marketing, social networking, videography, videos, vlog, wine communications, wine marketing
Tagged content is king, interactive communications, John Jordan, Jordan Vineyard & Winery, Journey of Jordan Blog, Lisa Mattson, marcom, social media
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Lather, rinse & repeat …
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” … Jeff Bezos Reputation Management Tim McDonald is a cool cat. Spend a few hours with Tim discussing the … Continue reading